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EasyKale: The Art (and Science) of Customer Discovery

When Bilal Qizilbash was studying for his Master's Degree in Medical Sciences at Mississippi College, he decided to study the effect of juiced leafy kale on melanoma cancer cells. In vitro (in a petri dish) he found that he could repeatedly get an astonishing result--the kale would attack melanoma cells,…

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The Small Batch Blog – Manifesto

In retrospect, this blog has been a decade in the making. For the longest time, I struggled to determine my professional place in the world, bouncing around like a rudderless ship on an unforgiving sea. I inexplicably forced norms upon myself that were not me, but images and projections of…

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