Creating a Great Label for your Craft Beer Is Critical

It's no secret that many consumers pick craft beer based on their labels. That makes it really important for most craft breweries to think seriously about developing professional, eye-catching artwork. I've been a beer consumer longer than I've been a beer lawyer and I've got the gut to prove it.…

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Century Tree Cidery: Bringing Hard Cider South

Peter and Meredith DeLeeuw started making hard cider with a Mr. Beer kit while students at Texas A&M. The Texas natives loved it so much that come fall of 2019, they’ll be creating their own unique concoctions, from scratch, at Century Tree Cider in Memphis, which will begin construction this…

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Crosstown Brewing Company: The Power of Place

Clark Ortkiese and Will Goodwin, cofounders of Crosstown Brewing Company, first bonded over home-brewing. They’d both grown up in Memphis, knew each other but weren’t close and had both moved away as young adults. Both got married to Memphis natives, had kids and ended up back in their hometown for…

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A Toast to Trailblazers

In the words of philosopher Ralph Waldo Emerson, "Do not go where the path may lead, go instead where there is no path and leave a trail." This sentiment reflects the very essence of being a trailblazer. To put this in a business light, trailblazers are exceptional entrepreneurs. On the…

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